FASHION WEEK: The new class

One of my great pleasures during Fashion Week is discovering up-and-coming talent. Usually I find it in womenswear, but on Monday, it was the Service Electro collection, a men’s line designed by Freda Audrey Tam (above), that caught my eye. Shown as part of the Ryerson School of Fashion show, it featured crisp bell-hop jackets, tailored pants, bold colour and rich textures. Freda and I talked this week about what’s new and what’s next.

Who would you like to see wearing your clothes?

“The creatives: artists, actors, musicians. Any age range—men who are inspiring and inspired by my work.”

What are your favorite colours?

“I love two combinations: hot pink with purple and sky blue with primary red.”

What’s your favourite Fall 2010 show from the international collections?

“I don’t look at the work of other designers at all. I want to kept my vision as true to itself as possible.”

Where have you travelled in the last 12 months?

“Mostly Asia—Tokyo, Hong Kong, Beijing. Also New York, and I recently spent a month in Chicago and loved it!”

Where can we purchase your clothes? Where do you forsee having a retail outlet?

“Currently I’m doing custom work only and I envision a retail space in Tokyo or maybe Chicago.”

What was your LG Fashion Week experience like?

“It was great. [There was] a lot of support from the FDCC and such exposure to the media and general public.”

Do you have a good luck charm?

“I wear a toy BMX bike on a chain.”

Favourite socks?

“I wear black ankle socks only.”

What are you reading right now?

Factory Girls, which is an exposé of working women in China, often in the garment industry.”

Below, an image from the Service Electro lookbook.


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