THE BITE: An amuse-bouche of fashion news

Milla Jovovich on the set of the Spring 2010 Ann Taylor campaign. Story by Anne Pringle.

Brand makeover

Ann Taylor, the womenswear label, used to conjure up images of awful matching sweater sets à la ’90s housewife, but a recent brand makeover is shaking things up. Milla Jovovich starred in the spring campaign sporting a pretty lace dress (above), which sold out two days after its release! The dress is now selling for double its original price on eBay. (Fashionista)

False advertising

American Apparel has maintained its relaxed, hipster feel with their so-called “non-model policy” in advertisements. For years the company has claimed its ads feature regular people or store employees without professional makeup, styling or airbrushing. Turns out this may all have been a clever advertising façade—it’s recently been leaked that at least some of the women are professional models represented by agencies. Not that there’s anything wrong with using models to sell stuff— just don’t tell the world that these are what “regular” people look like. (NY Mag)

Oh, summer nights

Dolce & Gabbana release their summer 2010 makeup collection this week. Inspired by “romance and mystery,” the collection features a series of pinks and nudes paired with darker greens and blues, with palettes created in collaboration with star makeup artist Pat McGrath. Sounds perfectly in tune with the pale sandy beaches and lush greens of summer. (Beauty Counter Style.com)

Leading lady

The First Lady is definitely one of class and style, and has quickly become a fashion icon. According to The Washington Post, Michelle Obama’s style choices do more than just make her look good— they set an example for women everywhere. It’s refreshing to see someone of  such obvious power and intelligence who isn’t afraid to show an interest in fashion. (The Globe and Mail)


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