THE BITE: An amuse-bouche of fashion news

It probably is that fun to be Dree Hemingway. Story by Anne Pringle.

Fresh fragrance
Paco Rabanne is set to launch a new fragrance, Lady Million, in July. The fresh, woody floral scent is supposed to represent the feminine “alter ego” of Rabanne. Model Dree Hemingway has been signed for the campaign—that’s right, the one who has appeared in ads for DKNY and is Ernest’s granddaughter. (NY Mag)

Profit increase
Burberry reported a raise of 7 percent in the last 12 months—what they are calling “record profits in what have been very challenging markets.” What now? The house has ongoing plans to expand its retail chain, with plans to open up to 30 new stores in the Americas and Asia Pacific. (Fashion Wire Daily)

Sun safe
Geogia May Jagger and Jerry Hall are teaming up as the spokeswomen for Invisible Zince, Australia’s sun care brand. Last week the mother-daughter duo appeared at a breakfast for its launch looking appropriately pale as they spoke about the importance of using sun protection products. (WWD)

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