THE BITE: An amuse-bouche of fashion news

An ad from Burberry’s Fall 2010 campaign starring actor Douglas Booth (second from right) and Rosie Huntington-Whitely (far right), the British model who recently split from Ronnie Wood’s son, Tyrone. (Thank you, Daily Mail.) Story by Anne Pringle.

Ad innovation
Many fashion brands are embracing technology as a new way for customers to appreciate their pieces, from last week’s virtual Akris trunk show to Burberry’s 3-D runway show in February. What’s next? Burberry has just launched a new digital interactive ad campaign. The ads feature model Rosie Huntington-Whiteley and actor Douglas Booth, and allow clients to engage with the models and the merchandise online. Check it out on Burberry.com. (WWD)

Beauty news
NARS is taking inspiration from their world-renowned blushes by launching a line of matching lip glosses. You’ll now be able to find shades like Albatross, Luxor, Oasis, Luster, Angelika, and their best-selling Super Orgasm (yes!) for your lips. (NY Mag)

Check it
Last week, only three days after Australia appointed its first female prime minister, the country unveiled what is being called the first body image initiative in the world. Youth Minister Kate Ellis revealed a voluntary code of conduct, which will award the relevant magazines, modeling agencies and fashion groups with a “body image friendly” logo. It’s like a food Health Check Symbol, but signals the brand promotes healthy body image.  (WWD)

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