How much for the spider? Fun with Natalia and Stella. Story by Anne Pringle.
When she isn’t campaigning with PETA for animal-friendly Royal Guard hats or designing tennis outfits for Nike, Stella McCartney is working on her own line, for which new ads have just been released. The Stella McCartney Fall 2010 campaign features supermodel Natalia Vodianova in clean shapes and neutral colours. The austere clothing palette contrasts with the writing “Stella McCartney”, which is embellished with colourful balloons, pumpkins and hats. (Style File)
Night of the stars
Last week we told you that Nicolas Ghesquière of Balenciaga will be named the Fashion Group International’s Superstar at the FGI’s Night of the Stars on October 28. Well, other award recipients have now been announced: Proenza Schouler and Akris will both be honoured, Diego Della Valle from Tod’s will receive the Brand Visionary award, and Evelyn Lauder will receive the humanitarian award. Taking gold in the beauty department? Frédéric Fekkai. (WWD)
Choo + Uggs
Jimmy Choo has done a few lower-end collaborations (with H&M and Hunter). The high-end footwear designer has also recently teamed up with Ugg Australia to design new Ugg boots. Choo’s president Tamara Mellon said: “It was really fun… to put the DNA of Jimmy Choo into an Ugg boot. No matter who you are, what your income, everyone has a pair of Uggs.” That’s probably not 100 percent true, but we can’t wait for the comfort-meets-style combo! (WWD)
A new fashion consumer trend is on the rise: customizing or putting your own design stamp on a particular item. Large brands like Keds, Bloomingdale’s and Nike are discovering that if they allow the consumer some say in their purchase, it increases customer loyalty and interest. In a recent collaboration between Bloomingdale’s and Keds, shoppers were able to design their own shoes on touch screen computers in the windows at Bloomington’s flagship in New York. Creators can even share and rate each other’s designs—which in turn helps the brand find out what customers crave. Win-win! (WWD)