Story by Paul Aguirre-Livingston. Photography by Brendan Adam Zwelling.
“Is this the Ruins party?” I asked my co-cabbers as we pulled up at the corner of Queen and Shaw. Bright, busy, white walls. Drinks, art, crowds. Nope, definitely not Ruins, but an art gallery. Then we glanced to the right and saw a small sign in the corner window in neat block letters: “Come around the back.” Which we did.
Like its art gallery neighbour, the selection at Ruins, a new clothing haven for the Queen West set, is carefully curated. From Opening Ceremony to American menswear line Loden Dager, the shop feels like the cool, younger brother of Queen West comrades (rivals?) JacFlash.
The vision, courtesy of owners Josh Reichmann and Mikey Apples, seems to be simple enough: Bring back the independents and the no-fuss retail environment, where the boutique is an experience, not a chain. (It’s so chill that you can even get your hair cut in the back.) There weren’t any price tags on the clothing—that’s how ironic I thought the duo was being—but it turns out that they simply didn’t have time to price everything before the opening.
We’ll be posting an interview with Mikey and Josh next week, but in the meantime, check out our snaps from the opening party. (And check out Ruins too! It opened to the public this morning: 960 Queen St. W.)
Check out more party pics and street style in our Well Played section!