A trench is no longer just a trench. Story by Anne Pringle.
Burberry Retail Theatre
At the end of June, we told you about Burberry’s advertising innovations, like their 3-D runway show in February, and their interactive digital ad campaign. The brand isn’t stopping there: They have now unveiled a new Retail Theatre concept with virtual trunk shows, allowing interested customers to buy live from the Spring 2011 show. The Retail Theatre will broadcast the label’s runway show directly into 25 worldwide flagship stores, after which lucky customers will be able to browse the collection on iPads—where they can buy the pieces directly. (Vogue UK)
Jason Wu, the recent 2010 CFDA winner, has just unveiled his house’s new logo: a round, cartoonish owl with Lady Gaga-like doe eyes dubbed “Miss Wu.” The new logo will appear on ready-to-wear pieces, knitwear, eyewear and accessories. Wu reported that Miss Wu had been in development for a while, but they didn’t feel it was time to unveil the brand’s logo until the collection was fully developed. Now complete, Miss Wu is sure to woo you into the collection of dark leather belts, tailored jackets and camel-coloured crew neck sweaters. (NY Times)
Aquariva by Gucci
Gucci has just released the latest high-end designer item that isn’t part of your wardrobe (but will definitely make you more stylish): In collaboration with famed boat maker Riva, it has created the made-to-order Aquariva by Gucci speedboat. The speedboat was unveiled at the Cannes, France boatshow, showing off a Guccissima print for the seats and sundeck, the classic green-red-green logo to pipe the boat, mahogany interiors and a 20-coat customizable glossy white paint. All this can be yours for a whopping $750,000. If that’s a little out of your snack bracket, catch a glimpse of the masterpiece when it is presented on September 22 in Milan during Fashion Week. (WWD)
J Brand + Kane + Erdem + …
Famed denim label J Brand (and personal favourite of both Kate Moss and myself) has teamed up with five different designers to launch a new project called 5 x 5, in which each designer creates their own unique interpretation of J Brand style. Creative minds on the project include Christopher Kane, Erdem, Meadham Kirchhoff, Peter Pilotto and Richard Nicoll. The jeans were unveiled last night as part of Fashion’s Night Out. (Vogue UK)