Step into Fall 2010 with Christian Louboutin and Selfridges. Story by Anne Pringle.
Last week, London’s upscale department store Selfridges opened what is now known as the biggest shoe department in the world. The 35,000 square foot “Shoe Galleries” will house over 4,000 shoes from over 120 brands including Gucci, Topshop, and Uggs. The department will also include 11 architecturally designed “apartments” to house select big name brands like Louboutin and Chanel. (WWD)
The LOVE Machine
Having the biggest shoe department in the world isn’t the only innovation Selfridges can boast about—it has also recently teamed up with Katie Grand, LOVE magazine’s editor-in-chief, to create a fashion vending machine. The “LOVE machine” will be available in London’s St. Martins Lane hotel lobby for all of London Fashion Week. Thanks to Grand’s hand-picked selections, customers will be able to purchase items such as Rick Owens sneakers, an Alexander Wang dress, Diptyque candles, Comme des Garçons wallets, and one vintage Rolex watch—all at the push of a button. (Vogue UK)
Fashion show plus
The first-ever plus-size fashion show walked on Wednesday, during New York Fashion Week (but unfortunately not as an official part of it). The show was organized by the company OneStopPlus.com, an online mall that sells plus-size brands, and which had applied to be an official part of Mercedes-Benz Fashion Week. Their application was denied, but that didn’t stop them. The show walked off-site and was a great success, featuring models in pastel-draped dresses, cargo cropped jackets and bouquet ruffle blouses. (Wall Street Journal)
The latest celebrity to jump aboard the “celebrity slash designer” bandwagon will be Mariah Carey, who is set to launch a lifestyle collection in collaboration with shopping cable network HSN. The collection will include jewellery, footwear, and a limited edition of Carey’s Luscious Pink fragrance. The collections will be largely butterfly-inspired (you probably could have guessed), with the design showing up on everything from jewels to shoe prints to packaging. While it may seem that Carey has overused the girlish theme by now, it just might work after seeing all the ’70s-inspired designs during New York Fashion Week. (WWD)