Every week, our Boulevardier, Marq Frerichs, considers matters related to men’s style. This week: Suiting up for pillow season. Above: Yohji Yamamoto’s Y3 for Adidas.

Yup, it’s true: Summer is officially over. It was a beautiful final weekend, TIFF is done, many of us are back in school, and sweaters are back. There are such possibilities for daily wardrobe changes or pulling out your “on sale” purchases from late last winter. It’s not still summer, yet it’s not quite fall. It is, however, a very particular season.

I’m not sure if we have a name for this time in Toronto, but they sure do in Montreal. When I was living there, I noticed a very interesting relationship pattern: ‘Round about now in the calendar, men and women would start actively coupling up; come the end of March, men and women would start actively breaking up. Ah, les Quebecoises, always setting the trends. Ever inquisitive, I asked a friend what was up. She leaned close and whispered, “It’s the winter pillow search.”

So smart. Really, just think about it: We live in a Nordic clime. We’re losing daylight at an alarming rate, and sartorially, it’s all a bundle. In the spring one wants to “get out there and let it all hang out”, so to speak. Why would anyone want to be weighted down by a relationship? Whether you agree with this or not, it does bring up the question, “What to wear to attract the perfect pillow?”

Now for a College Street boy, I found myself up on Bloor last weekend, from the Mink mile all the way to Runnymede. Whoa! OK, let’s say you’re in pursuit of the winter pillow. You’ve spent the better part of the summer pursuing the pleasures of the patio—your only form of exercise has been slapping your thigh mid-guffaw and hoisting the next cold one. Perhaps you’ve spent more time talking about your new fixie than riding it, and that long board sure looks good strapped to that backpack.

It would appear that even potbellies are now considered ironic.

All along Bloor, there were grown men in sweat pants after dark. As in: This was what they chosen to wear. And suddenly I felt the Jersey shore crashing against the Brunswick House. Now, if any of these sweats had the words: “hunk”, “stud”, or maybe “sweat” on them (like those for the tweens), I’d be wearing them myself. (I want to be objectified too!) Then I checked in with my Facebook peeps and learned that the general rule is unless you’re David Beckham…

Good for you that you’re back at the gym! And I mean that: Taking care of ourselves is one of the 17 pillars of men’s style. Now, please change back into whatever you were wearing before and then, and only then, proceed with your day. Unless you’re wearing anything from designer Yohji Yamamoto of Y3 for Adidas. OMG, that’s all I’m going to say. You’re reading this on the interwebs, so use it, and Google him. Let’s also put our collective hands together and pray that Stella McCartney starts a men’s line as well.

You’re on the right track, gentlemen. Go to the gym, eat healthy, read a book, take your date to the AGO. Your pillow is on the way.

Below, men’s looks from Y3.

Read more from The Boulevardier here, and follow him on Twitter: @aboulevardier

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