SOME LOOKS WE LIKED: At The Society’s ’40s NY fete

Magritte-inspired partygoer Maarla Veld.

Story by Sara Graham. Photography courtesy of Billy Farrell Agency.

Last Thursday, The Society NYC hosted a perfectly proper affair (in a West Village mansion, no less) to celebrate the release of Lesley M.M. Blume‘s book Let’s Bring Back.

As part of The Society’s Literary Salon Series, ladies and gents slipped into 1940s attire to pay homage to those madcap mid-century fêtes thrown by heiress and art collector Peggy Guggenheim, and attended by her wild contemporaries in the modern art movement.

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SOME LOOKS WE LIKED: At the Love, Chloé party

Photography courtesy of JJ Thompson.

Last week, a luxe Annex home played host to a very pretty party, complete with très sweet sweets, rose petals in the bathtub, and a performance by opera singer Giorgia Fumanti. (The crowd wasn’t half-bad either.) The occasion? LOVE, an event presented by The Society and Chloé in honour of the French fashion house’s new fragrance.

Click through for some of our favourite looks of the night.

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THE INVITATION: At Boobyball 9: FLASH

Jacquelyn West and Natasha Penzo, co-chairs of Boobyball 9. Story by Carole Park. Photography by Natalie Castellino.

Disco balls, big hair and sequins were de rigueur at Studio 54, so it was no surprise to see all of the above in abundance at Boobyball 9: FLASH in support of Rethink Breast Cancer. On Saturday night, the Kool Haus was transformed into a 54-worthy venue for an evening that would have made Steve Rubell and Ian Schrager a bit envious. A tall, tanned blonde wearing nothing but silver pasties and a thong served sparkling rosé to arriving guests, while photo-op areas framed the venue’s perimeter—one couldn’t help feeling as though the paparazzi was around at all times.

All that seemed to be missing was a crescent moon with a silver spoon and having someone ride in on a white horse.

Andy Warhol, Bianca Jagger and Diana Vreeland couldn’t make it, but there was no shortage of party-goers going all out for their 15 minutes. Spotted were co-chairs Jacquelyn West in Hervé Léger and Natasha Penzo in Joeffer Caoc. Ainsley Kerr, co-chair and event specialist for Rethink Breast Cancer, looked like a dancing queen in her  flowing pink mini-dress, while blogger-about-town Nolan Bryant channeled classically chic Halston in a grey turtleneck and jacket.

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SOME LOOKS WE LIKED: At the Beefeater 24 Tea Salon

Gail McInnes, of Magnet Creative, gets into the spirit of things with model Danielle Knudson (who gamely acted as the “red carpet” for the event). Photography by Sam Santos/Pimentel Photo.

The invite called for “daring London glamour,” and the crowd at the Beefeater 24 Tea Salon didn’t disappoint. Amid fire jugglers and stilt-walkers, guests sipped creative gin cocktails concocted by global mixologist Dan Warner.

Click through for our favourite photos from the night.

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SOME LOOKS WE LIKED: At the SMUT Soiree

Ashleigh Dempster and Amanda Blakley, co-founders of The Society, and co-hosts (with Laineygossip.com) of the SMUT Soiree. The sold-out event was presented by the Bay.

Sweet summer dresses were out in full force at Monday’s hotly anticipated SMUT Soiree. The fifth anniversary of the gossip party attracted the city’s stylish citizenry to the east end, where the Audi dealership was transformed into an outdoor living room, complete with white leather couches and Absolut cocktails.

On stage, Elaine Lui of Laineygossip.com swapped Hollywood dirt with MTV’s Dan Levy and photographer George Pimentel. Après stage, Glee‘s Cory Monteith told partygoers via a surprise video that he would match their donations to Covenant House, which was also the recipient of a $10,000 donation courtesy of The Society, Laineygossip and Absolut.

All in all, it was an evening of glamour and goodwill. Click through to see our picks for the evening’s best-dressed.

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