THE BITE: An amuse-bouche of fashion news

Margiela’s important message. Story by Anne Pringle.

Margiela for AIDS
Every Maison Martin Margiela collection since 1994 has included a variation of their celebrated AIDS T-shirt, the newest addition being the Japanese version. The text on the shirt is obscured intentionally, appearing on both the front and the inside back (so that the message is whole when the shirt is not being worn), which is meant to prompt discussion, and thus raise awareness, about HIV/AIDS. The shirts will be released on December 1, World AIDS Day, with a percentage of the sales being donated to AIDES, a French organization. The message, which will reportedly appear in different languages with every following year, says, “There is more action to be done to fight AIDS than to wear this t-shirt but it’s a good start”. (Hint Fashion Magazine) via (Style.com)

Klum + Taylor
We told you about Heidi Klum retiring as a Victoria’s Secret Angel, a tough decision made so that she could focus on other things, such as her newly appointed role as the face of Ann Taylor. Following in the footsteps of Milla Jovovich and Naomi Watts, Klum is the newest addition to the brand’s new look since pulling a total revamp a few seasons ago. Klum will reportedly make her debut for the label in Ann Taylor’s holiday 2010 campaign, which will be shot by famed British photographer Rankin. (NY Post)

Isla Moda
Karl Lagerfeld has his hands in a totally new kind of design project—designing his own island. The “Isla Moda” will reportedly be inspired by the floating palaces of India and cruise ships, and is being created in collaboration with Miami-based architecture firm Oppenheim and the KOR hotel group. The manmade island will be situated just 20km off the coast of Dubai, and will include a resort complex with three luxury hotels, 150 residential villas and several Karl-picked boutiques. The fashion-lover’s Eden is set to launch in 2014. (Vogue UK)

Muse by Matthew Williamson
British designer Matthew Williamson has been busy lately: We already told you about his jewel-toned handbag collection for Bulgari, set to launch in 2011, and now he is about to release his debut diffusion line. Muse by Matthew Williamson, the line’s working title, is meant to be the “younger sister” to the designer’s signature collection, and with a (slightly) more affordable price range. Prices will start from $474 for a day dress and $790 for eveningwear. (WWD)

THE BITE: An amuse-bouche of fashion news

Sofia Coppola’s latest Dior project is a family affair. Story by Anne Pringle.

Copppola + Dior, take 2
Famed director Sofia Coppola directed a noteworthy fragrance commercial for Dior a few years ago, which now looks like it won’t be her last. Coppola was spotted filming for Dior again in Paris a few weeks ago in the beautiful Parc Monceau. The film will feature Natalie Portman, who signed to be the face of Parfums Christian Dior last month, along with Coppola’s cousin Robert Schwaartzman, one of the stars of the director’s upcoming Somewhere, and half brother to Jason. Small world… big commercial. (Fashionologie)

The sweet scent of Nine West
Nine West is known for quickly translating runway styles into affordable handbags, footwear and accessories, which is a good sign for things to come: They’ve just inked a deal with the Jones Apparel Group to create a line of fragrances. The brand’s CEO Richard Dickson said, “Like the perfect pair of shoes, a woman’s fragrance is the sensual completion to her look by providing an inviting and intimate expression of her directly.” Sounds (and smells) good to us! (Style List)

Naomi Watts amps up Ann Taylor
We told you about Ann Taylor’s successful start to a brand re-vamp—remember that white lace dress Milla Jovovich modeled that was going for three times its price on eBay? Well, the brand isn’t stopping there: They’ve  hired big celeb name Naomi Watts for their Fall 2010 campaign, which will be shot by big fashion photographer Peter Lindbergh and break in all the major September issues (think ELLE, Glamour, Vogue…) (WWD)

Kate’s evil spirits
Kate Moss has reportedly hired an exorcist to perform a ceremony in her London home in an attempt to rid it of so-called “evil spirits”. Perhaps her recent run of bad luck has something to do with the haunting suspicions: Her home was robbed in May (the thief stole a valuable piece of Bansky artwork), followed only days later by a sewage flood that caused the supermodel over $160,000 in damage. Even a skeptic might give exorcism a try after that headache! (Vogue UK)

THE BITE: An amuse-bouche of fashion news

Milla Jovovich on the set of the Spring 2010 Ann Taylor campaign. Story by Anne Pringle.

Brand makeover

Ann Taylor, the womenswear label, used to conjure up images of awful matching sweater sets à la ’90s housewife, but a recent brand makeover is shaking things up. Milla Jovovich starred in the spring campaign sporting a pretty lace dress (above), which sold out two days after its release! The dress is now selling for double its original price on eBay. (Fashionista)

False advertising

American Apparel has maintained its relaxed, hipster feel with their so-called “non-model policy” in advertisements. For years the company has claimed its ads feature regular people or store employees without professional makeup, styling or airbrushing. Turns out this may all have been a clever advertising façade—it’s recently been leaked that at least some of the women are professional models represented by agencies. Not that there’s anything wrong with using models to sell stuff— just don’t tell the world that these are what “regular” people look like. (NY Mag)

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