PR stars Gail McInnes and Ashley McIntyre vamp it up in the Mezzomondo photo booth at the LINE Knitwear party. Courtesy of Mezzomondo Sparkling Rosé.

Fashion Week is officially over and we’re officially exhausted. But we’re having fun putting together a list of what we liked best this season. (Some thumbs down are coming too.) First category? An easy one—though there were other contenders (including last Thursday’s STUDIO party which featured both an appearance by model Agyness Deyn and a beer vending machine…).

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FASHION WEEK: Behind the Scenes

All photographs courtesy of George Pimentel.

When a design duo who have worked together for 10 years—capturing the attention of celebrities from Britney Spears to Rachel McAdams—ask you to execute their first ever fashion show in their hometown, how do you pull it off? That was the challenge facing PR maven Ashley McIntyre who this season was tapped to work with Toronto-born LINE Knitwear designers John Muscat and Jennifer Wells. Continue reading