THE BOULEVARDIER: Can you smell that?

Every week, our Boulevardier, Marq Frerichs, considers matters related to men’s style. This week: Bleu de Chanel, the new men’s fragrance from the design house (and the commercial, shot by Martin Scorsese) inspire a reverie of love, menace and missed chances.

The white light has a blue cast, the highway is shiny from the thunderstorm. You see the headlights grow in the distance—white streaks illuminating the wet steel of the rails, with flashes of lightning in the distance. The curve of the track, the screech of metal, wheels grinding along. Wagner’s “Ride of the Valkyries” plays in the distance, the sound rolling forward, louder and louder, jets of vapour bursting upwards from the unseen manhole covers. Somewhere down the line, the brakeman has flipped a switch. The great metal snake shudders.

THE BITE: An amuse-bouche of fashion news

As if Mad Men needed any more polish… Story by Anne Pringle.

Mad About Mad Men
Mad Men‘s fashion cred keeps growing: Janie Bryant, the show’s costume designer, is working on a book and a clothing collection for QVC (not to mention the line’s ad campaign with Banana Republic). Now, the Californian nail polish brand Nailtini has announced that it will partner with the show on a line of lacquers. The nail polishes are reportedly inspired by the fabrics used in cocktail dresses from the Mad Men era—think satins, velvets and lamés, in colours such as “French 75” gold, “Deauville” platinum and “ Bourbon Satin” brown. (WWD)

Rast + Target
Justin Timberlake’s high-end denim line, William Rast, will launch both an exclusive men’s and women’s collection at Target this winter. The brand’s CEO, Colin Dyne, revealed that the collection is inspired by “the essence of the William Rast brand—the iconography of biker culture and American denim heritage.” Think dark denim and leather jackets. The limited collection will be available at on December 19, just in time for (affordable!) holiday gift shopping. (WWD)

Blue obsession
The New York Times has pointed out an interesting trend in the modern popularity of fragrances inspired by the colour blue. Many of the scents are aimed at men, and include Dolce & Gabbana Light Blue, Givenchy Blue Label, Polo Blue, Dark Blue by Hugo Boss, and Bleu de Chanel, which comes out this month. One theory about the blue appeal is based on the success of the first Blue cologne, Davidoff Cool Water in 1988, which stayed in the top 10 best-seller list for more than a decade. We’re thinking it’s also largely due to the common blue ingredient, dihydromyrcenol, which is also used in soaps and detergents and gives the fragrances a clean, crisp smell. (NY Times)

Legal troubles
Dutch supermodel and newlywed Lara Stone is allegedly suing French Playboy for having published nude photographs of her without permission. The magazine’s June issue featured a spread of the model including several nude pictures, which the model claimed “[are] not the kind of publication I would ever choose to appear in.” Legal action is being taken against both French Playboy and the shoot’s photographer Greg Lotus. (Vogue UK)

THE BITE: An amuse-bouche of fashion news

Big news for gents: Chanel pulls out all the stops for its first new men’s cologne in six years. Story by Anne Pringle.

Chanel + Scorsese
Chanel is launching a new men’s fragrance this fall—Bleu de Chanel—which will be the brand’s first new men’s cologne since 2004. The face is Gaspard Ulliel, the sexy French actor, and the woody scent itself is designed by famous nose Jacques Polge. Bleu de Chanel will launch this fall, accompanied by an advertising film directed by Martin Scorsese. In other Scorsese news, the director recently confirmed that he will helm Sinatra, a film about the legendary  singer and actor. (WWD)

Big, shiny fashion app
A new fashion app gives you access to eBay’s Marketplace—with over 20 million fashion retail items at your fingertips, you can not only browse, but virtually try on and buy products at any time, and from anywhere with service. eBay expects to double its fashion merchandise sales this year (to $1.5 billion), but what will this mean for real-life stores? (WWD)

Signature scam
Last week, George Clooney braved adoring fans to testify in the fraud trial of a fashion label. The brand, named “GC Exclusive”, was advertised as being officially endorsed by the actor, even going so far as to falsely use Clooney’s signature. The three GC creators are accused of forgery, fraud and receiving stolen goods. The trial continues. (Vogue UK)

Nude in Nebraska
The State of Nebraska is deciding whether or not to press obscenity charges against Hannah’s Treasures, a shop in Beatrice, after a nude mannequin in the window prompted complaints from residents. (The mannequin’s pants had fallen down around her ankles.) Beatrice police taped paper over the window until store owner Kevin Kramer came up with his solution: He dressed the mannequin in a sparkly bikini, then threatened a lawsuit against the police for “trespassing, destruction of property and littering.” Yikes. (Styleite)