THE IT: Meet Moon

Story by Paul Aguirre-Livingston. Photography by Brendan Adam Zwelling.

They say that the ultimate challenge for the modern woman, when dressing for day, is “how to go effortlessly from business to pleasure, work to play.” Somehow I think that Bonnie Brooks wants to save the day.

When the Bay gathered us all into an all-white room in Liberty Village, for the launch of Moon, its new private label collection, it was a big deal for more reasons than one. For starters, the Bay had recruited the Mimran Group (the company of Saul Mimran, brother to Joseph) to design what appears to be the antithesis of the upscale designer fare on offer in The Room, the Bay’s luxury boutique. They also managed to snag downtown arbiter of cool Leigh Lezark and her on-and-off-again Misshapes to spin at the party and appear in the company’s upcoming ad campaign.

During her set, Leigh was wearing what appeared to be the line’s most daring piece: a sequined jacket that looked so right on her I wanted to strip it from the mannequin out of justice.

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