THE IT: Behind the scenes of the Boobyball shoot

We went behind the scenes of the Studio 54-themed photo shoot, in support of the Boobyball benefit for Rethink Breast Cancer. Tickets for the October 16 benefit went on sale today! Buy yours at www.boobyball.com

Story and photography by Brendan Adam Zwelling.

Rethink Breast Cancer recently organized a photo shoot for its upcoming Boobyball benefit in Bavette, the soon-to-be-opened resto lounge underneath Marben on Wellington Street.

Nothing out of the ordinary there, you might think. Except that this shoot’s theme was Studio 54, that iconic playground of the ascendant, the turbulent and the spiraling-out, where fame and the pursuit of indulgence mingled on a disco-infused dancefloor and drifted through lounges populated by Birkin, Halston and Minnelli alongside scores of young hopefuls.

Over seven hours, a slate of talented local photographers—including Jalani Morgan and Babar Khan—snapped models and industry volunteers who got into the ’70s Manhattan spirit.

Check out our behind-the-scenes pics!

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TOP SPOTS: Ainsley Kerr

Ainsley Kerr at the LINE Knitwear Fall 2010 fashion show. Photo courtesy of Mezzomondo.

Ainsley Kerr is one of the most photographed—and most photogenic—people in the city. A perennial presence on best-dressed lists and a serious supporter of Canadian fashion, Ainsley is most often described as a socialite—which is an easy way to sum up her fortunate background and busy volunteer schedule. By day, she’s an event planner. This year, she’s helming the Boobyball, ReThink Breast Cancer‘s biggest fundraising event of the year.

Ainsley shared her favourite places in Toronto with The Style Notebook.

Favourite place to go for a drink during the week (and drink of choice)

“Avenue Bar in the Four Seasons or The Spoke Club. I always have a kir royale with very little cassis.”

To go for a drink on the weekend

“On the weekend I usually prefer to just chill at home and have a nice glass of red wine in the evening. In the summer, nothing beats sharing a cold bottle of white wine with friends on a dock in Muskoka.”

Top date spot

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