THE BUY: Jean genie

Story by Caitlin Agnew. Illustrator Cleo Kendall was inspired by the famous 1969 photograph of Marisa Berenson wearing a YSL mini-dress.

“I’ve often said that I wish I had invented blue jeans,” said Yves Saint Laurent in 1970. “They have expression, modesty, sex appeal, simplicity—all I hope for in my clothes.”

They also have arguably the most stylish lineage of any article of clothing—from James Dean to Brooke Shields in her Calvins to the Spring 2010 runways, which featured more denim than a Zeppelin reunion concert.

Always stylish, forever cool, and never boring, denim is the universal signifier for casual, confident and effortless chic. In the inaugural edition of The Buy—our weekly column of stylish things—we take a look at this season’s top denim offerings, blue jeans, sure, but also denim shirts, dresses and jackets, all of which are available in Toronto.

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