STYLE MAP: Green Shag

Photography by Giovanna Castiglione.

GREEN SHAG (670 Queen St. W., 416-360-7424,

You know those ads for Dos Equis beer? “The Most Interesting Man in the World”— the one who is sky-diving in the morning before performing neural surgery, then hosting a lunch/lecture in Paris at the Pompidou Centre, followed by attending the ballet in New York and rounding off the day jamming at CBGBs? Yeah, that man. Now imagine him as Pierre Berton.

You’ve walked into Green Shag.

The Queen Street store’s motto is: “Think Evel Knievel meets Cary Grant.” They dress men on Bay Street and those who like to experiment. They offer custom apparel from head-to-toe: bespoke suits, shirts, pants, ties, cufflinks, socks and boxers.

Victoria McPhedran, the creative director, and I sat down to discuss a little bit of everything last week. First, the suit.

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