THE BOULEVARDIER: See you, see me

Every week, our Boulevardier, Marq Frerichs, considers matters related to men’s style. This week: The iPhone 4 and what it means for male vanity.

I’ve been waiting for this moment for years and years. And it’s finally arrived and, to my surprise, no one else seems to have grasped the significance. How is it that Marshall McLuhan or Faith Popcorn didn’t predict this moment in social connectivity and future fashion?

C’mon people, what was so important that happened last Friday? Friday the 30th? Fine. Drum roll please…

We entered the AGE OF THE JETSONS.

I remember an episode of the Jetsons where one of the women calls her friend via video phone early in the morning. She hits the button, then screams. We see the screen: The friend is beyond disheveled, with smeared makeup and matted hair. Realizing that she isn’t put together, the friend darkens the monitor, grabs a perfect latex mask of herself and pulls it on.With a click of a button, the screen comes back to life and she’s perfectly coiffed and made-up.

If you’re as image-conscious as I’ll admit to being, my iPhone 4 has changed everything—again. (To quote Apple.) As you might imagine, I came to Skype late in the game. Not everyone has a machine with video, but now I have the technology right in my hand. Does the phrase “What will I wear?” come to mind?

Better yet: Who will I be?

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