THE BITE: An amuse-bouche of fashion news

As if Mad Men needed any more polish… Story by Anne Pringle.

Mad About Mad Men
Mad Men‘s fashion cred keeps growing: Janie Bryant, the show’s costume designer, is working on a book and a clothing collection for QVC (not to mention the line’s ad campaign with Banana Republic). Now, the Californian nail polish brand Nailtini has announced that it will partner with the show on a line of lacquers. The nail polishes are reportedly inspired by the fabrics used in cocktail dresses from the Mad Men era—think satins, velvets and lamés, in colours such as “French 75” gold, “Deauville” platinum and “ Bourbon Satin” brown. (WWD)

Rast + Target
Justin Timberlake’s high-end denim line, William Rast, will launch both an exclusive men’s and women’s collection at Target this winter. The brand’s CEO, Colin Dyne, revealed that the collection is inspired by “the essence of the William Rast brand—the iconography of biker culture and American denim heritage.” Think dark denim and leather jackets. The limited collection will be available at on December 19, just in time for (affordable!) holiday gift shopping. (WWD)

Blue obsession
The New York Times has pointed out an interesting trend in the modern popularity of fragrances inspired by the colour blue. Many of the scents are aimed at men, and include Dolce & Gabbana Light Blue, Givenchy Blue Label, Polo Blue, Dark Blue by Hugo Boss, and Bleu de Chanel, which comes out this month. One theory about the blue appeal is based on the success of the first Blue cologne, Davidoff Cool Water in 1988, which stayed in the top 10 best-seller list for more than a decade. We’re thinking it’s also largely due to the common blue ingredient, dihydromyrcenol, which is also used in soaps and detergents and gives the fragrances a clean, crisp smell. (NY Times)

Legal troubles
Dutch supermodel and newlywed Lara Stone is allegedly suing French Playboy for having published nude photographs of her without permission. The magazine’s June issue featured a spread of the model including several nude pictures, which the model claimed “[are] not the kind of publication I would ever choose to appear in.” Legal action is being taken against both French Playboy and the shoot’s photographer Greg Lotus. (Vogue UK)