THE BITE: An amuse-bouche of fashion news

Carla uses her star power for good (très good). Story by Anne Pringle.

Bruni-Sarkozy + Gaultier
France’s first lady, Carla Bruni-Sarkozy, is fronting the “Born HIV Free” campaign and has recruited a fashion A-lister: Jean Paul Gaultier. The designer created a Breton-style short-sleeved T-shirt to help the campaign raise awareness. (Bruni-Sarkozy’s brother died of AIDS, and Gaultier said that many of his friends had suffered with the illness.) The shirts, which feature a single heart over one breast, will be sold with the French issue of ELLE magazine at the end of this week. (WWD)

Versace goes digital
If you try to be both tech-savvy and fashion-forward, you should probably start saving: Versace has just released their first cell phone, the Versace Unique. The device uses the latest touchscreen technology, is ceramic and lacquer coated, and is finished with Medusa-logo embossed calf’s leather… and can be yours for only $6,500. Oh, did we mention the pre-loaded ringtones play Donatella Versace’s favourite songs from recent catwalks? The things people pay for… (Style File)

Sykes on hold
Armani alum Joanna Sykes had great success with her signature label Sykes, so it was no surprise when she was appointed creative director at Aquascutum mid-May. Looks like she may have taken on too much, however, as she has now announced that she will temporarily halt production for her own line in order to focus her attention on Aquascutum. Sykes says she hopes to return to her namesake line again in the future—and so do we! (Vogue UK)

Lindsay bounces back
Lindsay Lohan has been all over the news for her 13-day stint in jail (and now court-ordered rehab) for violating the terms of her DUI probation, but it seems to be doing anything but putting a damper on her “career.” She appeared in a near-nude shoot in the August issue of German GQ, the August issue of Italian Vogue (which was shot by the esteemed Ellen Von Unwerth), and will appear on the September cover of Maxim. No such thing as bad publicity? (WWD)

THE MOMENT: Madonna’s Gaultier cone bra

For this weekly column, writer Mishal Cazmi highlights an iconic fashion piece, film, or collaboration and explores its influence on style and pop culture. Above, Madonna shows her blonde ambition in the cone bra designed by Jean Paul Gaultier.

Last season, models walked the runway wearing underwear as outerwear. But long before Marc Jacobs and Christian Dior embraced the trend, there was Jean Paul Gaultier, the mastermind behind Madonna’s infamous cone-shaped bra. The over-underthing made its presence known around the world in 1990 when Madonna embarked on her Blonde Ambition tour. And before Gaultier, Vivienne Westwood’s models traipsed down the runway in bras fashioned atop their dresses back in 1981.

When Gaultier made the iconic bra for Madonna, he looked to the popular bullet bra of the fifties for inspiration. The brazen brassiere was as in-your-face as the superstar’s Blonde Ambition tour, which stirred up controversy because it appropriated religious iconography and explored themes of sexuality.

The bra is currently enjoying a revival thanks to a few stratospheric pop stars. Enter Lady Gaga in the mostly monochromatic video for “Alejandro” where she sports two machine guns on her bra (Gaga brandishes the same weapons on the cover of Rolling Stone). Followed by Katy Perry, who in a way the antithesis of Lady Gaga, is in a frothy, but no less racy version of the bra, wearing a whipped cream wielding bikini. In between, there’s Kylie Minogue who wore a Gaultier-designed cone bra in a photoshoot for her album, Aphrodite and Rihanna who’s worn similarly inspired get-ups on stage. A stone’s throw away from these pop acts is Glee, which paid tribute to Madge in an episode in which Jane Lynch sported the iconic bra in all its cheeky glory.

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