STYLE MAP: My Favourite Dresses

Story by Justine Iaboni. Photography by Joseph Vocics.

My Favourite Dresses (634 Yonge St., 2nd floor, 416-944-9207, myfavouritedresses.com)

Guess what? Just a few blocks south of Yonge and Bloor—otherwise known as Toronto’s high-end shopping mecca—you can snag a Chanel bag for a fraction of the price, or shamelessly pimp out your prized designer items to repair some of the financial damage previously incurred on Bloor.

For the sake of honest journalism, I chose to do the latter on my first visit to My Favourite Dresses, the consignment/rental boutique recently opened by jewellery designer and stylist Trisha Mishich and fashion designer Salem Moussallam. With a gold leather Gucci belt in hand, I climbed the staircase beside a shady, all-Lycra dress shop and ascended to a private showroom that looked like it could have been Christian Dior’s bedroom on the Right Bank—the pretty Dior bags on display and sparkling chandelier adding to my Parisian vision.

Although there are a few Louis Vuittons, a couple Chanels, Balenciaga, Gucci, Prada and Dior bags to rent à la Jennifer Hudson (or to buy à la Carrie Bradshaw) the main attraction here are the dresses.

From extravagant Lafée gowns with all the trimmings for a night at the opera to the Brose crystalline mini tube dress for a night on the dance floor, My Favourite Dresses is a one-stop shop when it comes to compiling a killer outfit for any occasion. I’m especially in love with the Hervé Léger electric coral and black striped mini-dress and the double-lined jersey cocktail dresses by Joeffer Caoc in lime green, lilac, navy and white. At just $50 to $100 dollars per rental, why would anyone ever choose to be caught dead wearing the same dress twice?

Salem shares the sentiment. He tells The Style Notebook why.

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