THE IT: Meet Moon

Story by Paul Aguirre-Livingston. Photography by Brendan Adam Zwelling.

They say that the ultimate challenge for the modern woman, when dressing for day, is “how to go effortlessly from business to pleasure, work to play.” Somehow I think that Bonnie Brooks wants to save the day.

When the Bay gathered us all into an all-white room in Liberty Village, for the launch of Moon, its new private label collection, it was a big deal for more reasons than one. For starters, the Bay had recruited the Mimran Group (the company of Saul Mimran, brother to Joseph) to design what appears to be the antithesis of the upscale designer fare on offer in The Room, the Bay’s luxury boutique. They also managed to snag downtown arbiter of cool Leigh Lezark and her on-and-off-again Misshapes to spin at the party and appear in the company’s upcoming ad campaign.

During her set, Leigh was wearing what appeared to be the line’s most daring piece: a sequined jacket that looked so right on her I wanted to strip it from the mannequin out of justice.

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THE BITE: An amuse-bouche of fashion news

You oughta be in pictures…Story by Anne Pringle.

Lagerfeld retrospective
This September in Paris will be all about fashion, with the usual much-anticipated Fashion Week, and a choicely timed photography exhibit of Karl Lagerfeld’s photography. The exhibition will be held at the Maison Européenne de la Photographie, and will showcase Lagerfeld’s snaps from his editorial days at Harper’s Bazaar andVogue to his ad campaigns for Chanel and Fendi. The exhibition runs from September 10 to October 15. (Vogue UK)

Lezark’s fashion connections
DKNY has had some pretty iconic women fronting their ads, including Alexa Chung and Daisy Lowe. The newest face of the brand will be Leigh Lezark, the American DJ-turned model, who will appear in the label’s Fall/Winter 2010 campaign. Lezark, the founder of New York-based DJ group the Misshapes, appears in “personal snapshot” style photos for the campaign, capturing her and friends in action. Lezark is also the face of Moon, the new line that launched at the Bay last week (stay tuned for our pics and report from the event!) (Vogue UK)

Zero waste fashion
Many fashion brands have gone green by using more sustainable packaging and improving transportation efficiency—but that’s just the “vegetarian” eco option. The latest and more extreme trend (the “raw-food vegan” eco option) is now known as zero waste fashion. The aim: For there to be not a scrap of material left over on the cutting room floor, eliminating what amounts to literally tons of garbage a year. Parsons, the New York design school, is even offering the world’s first fashion course in zero waste this fall. (New York Times)

DVF powers ahead
Is there anything Diane Von Furstenberg doesn’t do? We’ve told you about her clothes for New York’s Radio City Rockettes, her hotel room decor at London’s Claridge’s, and her design of a BMW Mini for charity. Her latest project is perhaps the most unexpected yet: She has collaborated with the Cleveland Clinic to create hospital gowns. DVF tweeted that the team had worked hard on the gowns and they hoped they “will make patients happier!” (Fashionista)