Brandon Dwyer, designer of BASCH outside Magnolia Boutique (333 Eglinton Ave. W.). Story by Paul Aguirre-Livingston. Photography by Brendan Adam Zwelling.
In Toronto, there are few reasons for the style set to travel north of Bloor: family, friends or, in my case, Magnolia Boutique. As a precursor to tonight’s BASCH by Brandon Spring 2010 presentation at 99 Sudbury, designer Brandon Dwyer teamed up with shop owner Juan Carlos for a sneak peak at the collection last week.
A cult haven for well-to-do Forest Hill-iates, Magnolia has been around since November 2008. Juan Carlos’s background in fashion design (he was an aspiring designer two lives ago) fueled his passion to get great work noticed. “Instead of being part of the designers that compete with each other, I wanted to help showcase local talent alongside international brands, so my customers would realize that fashion is not just European or American style,” Carlos explains.
Among Magnolia’s offerings for the upcoming season (shipments arrive daily): fur faves IZMA, painstakingly pretty Lucian Matis, the print piper Zoran Dobric, and body-con dresses and perfectly versatile tweeds from BASCH.
“I was happy to pair with BASCH because we share a value: uniqueness,” says Carlos. “That’s important at Magnolia: We don’t get more than three pieces per style, and we don’t reorder anything, no matter how fast it sells out. We don’t want our clients to think that they’re unique, only to run into a friend in the exact same outfit.”
Click through to check out our favourite looks from the night!