THE BITE: An amuse-bouche of fashion news

Fashion fan Daphne Guinness in a new beauty collab. Story by Anne Pringle.

Famous face
Irish heiress and fashion aficionado Daphne Guinness has signed on to star in the NARS Fall 2010 makeup campaign. Guinness and François Nars are longtime friends and have collaborated artistically before: on a photography project last fall. The makeup line will feature a royal purple eye shadow named for Guinness. It all kicks off July 15 at nars.com. (WWD)

Couture clutch
Oscar de la Renta has joined Louis Vuitton and Gucci by jumping on the high-tech design wagon: The brand  just released its own line of iPad cases. The limited edition iPad clutches are now available in red, white, yellow and grey at oscardelarenta.com. (WWD)

Posh drive
Victoria Beckham has made a few attempts to produce her own designs, with mostly lukewarm responses. Maybe luxury items will be more her forte (she of all people knows luxury). Beckham was just named a creative design executive at Range Rover, with her first project being a special edition Range Rover Evoque model. Seems celeb status is all you need for a design permit in… just about anything. (WWD)

New direction
Massimiliano Giornetti has been appointed the new creative director of all fields at Salvatore Ferragamo, where he has worked for 10 years. Giornetti recently told British Vogue that felt like he grew up in the company, as he began as an assistant to the knitwear designer in menswear, and ended up as director of menswear. Sounds like the right person for the job. (Vogue UK)

PLUS: After photos surface of curvy model Crystal Renn looking “shocking svelte,” Renn’s agent tells Fashionisa that she is “still a size 10.” Check out the photos—what do you think? (Fashionista)

THE BITE: An amuse-bouche of fashion news

An ad from Burberry’s Fall 2010 campaign starring actor Douglas Booth (second from right) and Rosie Huntington-Whitely (far right), the British model who recently split from Ronnie Wood’s son, Tyrone. (Thank you, Daily Mail.) Story by Anne Pringle.

Ad innovation
Many fashion brands are embracing technology as a new way for customers to appreciate their pieces, from last week’s virtual Akris trunk show to Burberry’s 3-D runway show in February. What’s next? Burberry has just launched a new digital interactive ad campaign. The ads feature model Rosie Huntington-Whiteley and actor Douglas Booth, and allow clients to engage with the models and the merchandise online. Check it out on Burberry.com. (WWD)

Beauty news
NARS is taking inspiration from their world-renowned blushes by launching a line of matching lip glosses. You’ll now be able to find shades like Albatross, Luxor, Oasis, Luster, Angelika, and their best-selling Super Orgasm (yes!) for your lips. (NY Mag)

Check it
Last week, only three days after Australia appointed its first female prime minister, the country unveiled what is being called the first body image initiative in the world. Youth Minister Kate Ellis revealed a voluntary code of conduct, which will award the relevant magazines, modeling agencies and fashion groups with a “body image friendly” logo. It’s like a food Health Check Symbol, but signals the brand promotes healthy body image.  (WWD)