TIFF SPECIAL: Inside the madness with Debra Goldblatt

Debra Goldblatt, the founder of Rock-it Promotions, one of the top PR firms in the city with a major TIFF presence. Story and photography by Marq Frerichs.

Perhaps you checked your Twitter feed, glanced at a newspaper, or walked through Yorkville in the last few days? Yes, you’re right—there is something happening in this here town. It’s TIFF madness. Madness, I tell you!

Or, as Debra Goldblatt would say: It’s all logistics. Say it with me: Logistics.

When I sat down with Deb, the founder of Rock-it promotions, last Wednesday, she was cool, calm, and rather serene—in fact, the very model of a modern major general. The Rock-it promotions office in the Burroughes Building was quiet, with two banks of computers, a central conference table, and Deb’s office on the Queen Street side. There was an easy energy in the room, with four members of the team on-site and the rest out in the world, paving the ways and means.

The only hint that they might be overtired? The bowls of candy on the table.

Two things were different with Deb right off the bat. One, she gave me a real kiss, not the air kind. Two, she offered me water. Wonderful, because no one really needs a caffeine boost in this hopped-up business. I sat in her office with her while she fielded a few calls, negotiating meet-and-greets in five-minute increments. “You can have 10:50 to 10:55.” Whoa!

Continue reading