THE IT: Inside the 2010 White Cashmere Collection

Detail from Katrina Tuttle‘s design for the 2010 White Cashmere Collection, held at the AGO last week. The Canadian Breast Cancer Foundation event, in which top Canadian designers create clothes made entirely out of bathroom tissue, coincides with the brand’s reintroduction of its limited-edition pink product, of which 25 cents from each package sold goes to the Foundation.

Story and photography by Brendan Adam Zwelling.

Last week’s White Cashmere show—featuring designs from Renata Morales, Pat McDonagh, Réva Mivasagar and other top Canadian couturiers—made crafting ensembles out of bathroom tissue almost look easy, obscuring a design process swathed in challenges.

“The biggest thing is that it tears,” recalled Katrina Tuttle of creating her belted sheath dress. “That was the hardest thing to get around—figuring out what was the best way to strengthen it so the garment would hold itself up. The first day, the first 12 hours, was about trial and error.”

Sleek cocktail dresses, voluminous frocks and even a swimsuit—all formed from pink and standard-issue white Cashmere bathroom tissue—appeared across a runway navigated with careful confidence by a model contingent featuring Canada’s Next Top Model, Meaghan Waller, in a sweeping Ines Di Santo gown. Shay Lowe’s Tudor-esque ruff necklace boldly established territory for accessorizing under the TP aesthetic. Remarkably there were no casualties on the catwalk, save for a bit of downed flower detailing.

Style legend Pat McDonagh, whose striking commission evoked a candy-flossed southern belle, remembers “three weeks of utter labour” culminating in near-disaster.

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TIFF SPECIAL: At the Hello! party

Ashleigh Dempster and Amanda Blakley, of The Society (seen here during TIFF 2010), were among the stylish guests at the Hello! soiree. Story by Amanda Alvaro.

If you stood back from the red carpet outside the Royal Conservatory on Saturday night, you would have sworn you’d descended on a true Hollywood fete.

First clue. A bevy of black-clad PR beauties flashing mega-watt smiles as they turned down dozens of disappointed partygoers who didn’t make the list to this year’s Hello! Magazine Party.

Second. A row of cameras, two-deep, lining the carpet, followed by a crowd of TIFF watchers who stood on concrete planters, craning their necks to catch a glimpse of those who paused and posed for the perfect shot.

Yes. It all looked very Hollywood indeed. The only thing missing was…well…the Hollywood stars.

While the party certainly drew a list of Toronto social elite, it didn’t draw the likes of big name celebs like Matt Damon and K’naan, who were noshing at the One x One party down the street,  leaving many of the TIFF carpet-watchers asking each other, “Who was that?!”

Never mind. What the Hello! Party lacked in Hollywood celebs, it made up for in a sizable crowd of Canadian artists, fashionistas, socialites and personalities.

Walking the red carpet? Photographer Caitlin Cronenberg, actress Tara Spencer Nairn, Flare editor Lisa Tant, boxer Lennox Lewis and his gorgeous wife. Other stylish partygoers included David Rocco and wife Nina (decked out in a sensational pink and silver sequined Versace), and actresses Natalie Brown and Amanda Crew, who informed us that she picked up her simple black sundress from Aritzia just hours earlier.

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