THE BITE: An amuse-bouche of fashion news

Adam Levine’s obsession—Ann Demeulemeester’s menswear line—leads to some questionable ambitions. Story by Anne Pringle.

Rock out
Adam Levine, the front man for Maroon 5, Adam Levine, will reportedly debut his own fashion line. The line, named 222 for Levine’s lucky number, is inspired by the musician’s love for high-fashion—including his brief “obsession” with Balenciaga, Ann Demeulemeester, and Margiela. You can expect leather jackets, jeans and ripped tees—so while he may be inspired by fashion greats, it still sounds like the stylings of a rock artist to us… (Style File)

Costume couture
Simon Doonan, the creative director of Barneys New York, has collaborated with Target—not for the next expected run-of-the-mill high/low line—but for a collection of Halloween costumes. Doonan, whose birthday falls on All Hallows Eve, said that the project really clicked with him; he’s a believer that “the holiday is huge and it’s growing.” The Costume Couture collection will feature outfits such as the “Diva Witch” and the “Glamour Ghost”. Trick or treat anyone? (WWD)

Urban success
Urban Outfitters Inc. has been thriving lately—not only do they own Anthropologie, Free People and Urban Outfitters, they’ve also launched new Leifsdottir footwear, have plans to open several dozen new stores, and will soon be opening a first-ever accessories-only Anthropologie. Their chief executive officer Glen Shek claims they are also thinking about opening a wedding store in the future. Ready thyselves, hipster brides! (WWD)

Lingerie stars
The judging panel for Triumph International’s design competition this fall is particularly impressive: It includes Matthew Williamson and the renowned photographer Rankin. Ranking knows of what he judges: He has collaborated with supermodel Helena Christensen to model a shortlist of his own lingerie designs. (Vogue UK)