Hostem and Vintage 123, two stops on London’s amazing Urban Gentry shopping tour.
Story by Sara Graham, a Toronto writer and girl-about-town who recently spent a stylish sojourn in London.
Landing in one of the world’s fashion capitals can be more than a little overwhelming. Just stand on the corner of Oxford Circus for five minutes, as I did recently. It was a tidal wave of fall fashion and I was most definitely caught in the undertow.
It’s impossible not to shop. There are the usual suspects: Topshop, Selfridges, Harrods, and Dover Street Market for those who can afford the edgy couture on offer.
But when it comes to the business of “new” in London, no one quite has their finger on the pulse like Kevin Caruth. He started Urban Gentry tours back in 2007, and, after forging key relationships with hotel concierges—think customized tours for teens, and private sessions for the serious shopper or casual browser—his team is now servicing some of the world’s top fashion journalists. I had to get in on this action.
For my purposes, Kevin suggested that his protégé, Mae Shummo, take me in and around the East End where the business of fashion, art, and all things designer are flourishing at a rapid pace.